​Promotional event helps Chinese films 'go global'

Release time：2024-05-22 04:34:35 Source：Culture Current news portal

A film promotion event was held during the 14th Beijing International Film Festival on Saturday in Beijing to showcase a range of Chinese movies for overseas distributors.

(Left to right) Liu Chun, deputy general manager of China Film Group Corporation; Xu Yang, director of the international department at the China Film Administration; and Cui Yan, director of the BJIFF Operations Center, launch the Beijing Screenings event during the 14th Beijing International Film Festival, April 20, 2024. [Photo courtesy of China Film Group]

Liu Chun, deputy general manager of China Film Group Corporation, said that the Beijing Screenings event serves as a valuable opportunity during the film festival to promote exchanges and deepen collaboration between Chinese and international filmmakers.

"We hope that both domestic and international filmmakers can not only share and learn from each other in terms of cinema, but also join forces to continue promoting the prosperity and progress of the global film industry," Liu said. 

The special session was sponsored by the Film Import & Export Corporation of China Film Group Corporation, and co-organized by the China-Foreign Film and Television Cooperation Development Special Fund. Guests included representatives of leading international film associations, as well as producers and distributors from countries including the United States, Japan and the United Arab Emirates. In addition, representatives from several embassies in China also attended.

In order to showcase the charm of Chinese cinema and attract collaboration from global distributors, the organizers carefully selected over 70 top domestic films. These included the much-anticipated upcoming wuxia film "The Legend of the Condor Heroes: The Great Hero" by Tsui Hark, as well as recent blockbusters "Pegasus 2," "Chang An" and "My Country, My Parents," which were introduced via presentations and film screenings.

Guests attending the event spoke highly of the presentations, noting that the films not only gave international filmmakers a clearer insight into the unique aesthetic value of contemporary Chinese cinema, but also deepened the international community's understanding and appreciation of Chinese culture.

Xu Yang, director of the international department at the China Film Administration, expressed his hope at the event that global filmmakers will further explore the collaborative potential of Chinese cinema. "With a focus on cultural integration and shared industrial prosperity, we will work together to bring Chinese films to global audiences and present a comprehensive, multi-dimensional and vivid image of contemporary China to the world," he said.

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